Download Bonus Materials

• Sample CMI Audience Persona Document
• CMI Sample Style Guide
• Buyer Persona Profile
• 5 Rings of Buying Insight
• Content Marketing Maturing Model
• Content Marketing Funnel
• Content Segmentation Grid
• Content Segmentation Grid with Buying Cycle
• Sample Editorial Calender
• Visual Editorial Calender
• Content Analysis Spreadsheet
• The Content Plan in Action
• Sample Keyword Hit List
• The Content Marketing Pyramid
• Tracking User Indicators
• A Visual Content Marketing Plan